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The Indian telecom scenario has under gone a phenomenal change and has evolved to be a front runner on the global telecom platform. We have encashed on the opportunity by closely associating ourselves with the telecom giants. Encashing the opportunity further, we intend to capture the fast growing cards' market in Indian telecom and retail industry, as at present there is limited number of personalized bureau services available in the country which could be branded as a state of the art setup.


Masterline is one of the leading specialist providers of pre-paid telephone, account, loyalty and gift cards in India today. Our expertise has earned us an enviable reputation for excellence in providing top quality cost-effective solutions to our impressive client base.

Masterline’s philosophy is customer-oriented and result-motivated. We continually invest in the latest equipment to maintain our position as a dominant figure in the card supply industry. With the addition of new personalization machines offering full service - from the initial development stage to printed and personalization, right down to further processing, packing and delivery. The orders are processed flexible and more reliably; working around your needs and schedule remains our top priority.

  • We provide an in-house production facility

  • Experts in phone card business

  • Producing cards 16 hours a day and up to 7 days per week

  • Capacity to personalize more than 35 million cards every month

  • The capacity has increased 150% in the past one year

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Teamwork is right at the top of the agenda when it comes to our relationship with clients. The reasons for this are simple: customer requirements with regards to cards are always varied. Every user always wants to have at hand an intelligent solution to the problems.

We meet these challenging requirements by way of thorough project work. As a one-stop-shop supplier we have at our disposal a great deal of know-how inside our company. We uncover intelligent approaches to solutions for our clients by bringing together our experts from many different areas. The result is an individual solution at the highest technical level with optimum security standards - as well as satisfied clients.
 
  While others talk, we act

  Intelligent solutions to the problems
  A high success rate, thanks to teamwork

  Be assured that if we’ve recommended it, we can deliver it


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At Masterline, we believe that diversity enriches our performance and products, the communities where we live and work, and the lives of our employees. As our workforce evolves to reflect the growing diversity of our communities and the global marketplace, our efforts to understand, value, and incorporate differences become increasingly important.

There is a lot of hard work involved in meeting a huge client base. Our diverse approach has resulted in a wealth of fresh thinking and creative problem solving. We know that diversity at Masterline, like the rest of our business, is a work in progress - one that we are very optimistic about.

  • We are serving millions of end customers

  • We are able to meet a diverse client base

  • We think inclusively and value differences

  • Grow beyond borders

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Our commitment to responsible business practices is absolute - in our core values and in our daily work. We are open about our business operations, transparent in all of our dealings and compliant with all regulations that apply to our business. It also means having the honesty to acknowledge when we fall short of our goals or commitments, and having the integrity to set things right. As we continue to grow, we will continually strive to exceed expectations regarding the responsible manner in which we conduct our business.

  • Transparent business approach.

  • We work to develop an open and honest partnership.

  • The combination of technology and experience works to your advantage.

  • We always endeavour to exceed your expectations by becoming part of your business team.

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At Masterline, we are always working to improve our relationship with customers, and to use their feedback to guide us in improving our products and business process. This requires us not only to listen and hear, but also to respond and take action as part of our ongoing dialogue with customers and partners. Even though the development, production and individualization of cards are part of daily business, however, the company’s services and customer support by no means ends there.

When a customer or partner has a specific need, we aim to respond in a timely manner and proactively. We have established a product feedback processes that act as in-the-moment feedback mechanisms, which enable us to prevent or mitigate similar issues in the future. It also allows Masterline to understand product performance, prioritize service, and identify new features for future innovations.

  • We are passionate about delivering values on time, every time

  • We value your feedback in improvising our business approach

  • We listen and act

  • We believe that value is not about price alone

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We spawned a new Express (Mini) card, a smaller and lower-cost scratch card solution for telecom businesses and has majorly expanded to various parts of the country. The mini card was the product to be sold only through our unit alongside a variety of cards that often feature the four-color printing. We have time and again ventured into new business projects that capture the competitive market and further open doors towards innovation. The more initiatives we undertake, the greater the need to expand.
 

What's next from Masterline? It's hard to say. We don't talk much about what lies ahead, because we believe one of our chief competitive advantages is surprise. And then there's innovation, and an almost fanatical devotion to our customers. These are the things that fuel us, and we will be taking it one step further.

  • Our approach through innovation is fresh to the industry and it is designed for your benefit.

  • We are looking ahead to a new millennium.

 

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